Greg Balestrieri
Chief Executive Officer, Cofounder
Powering the Future of Perishable Fulfillment and Online Grocery
Our story
Initially founded as Candy.com, Green Rabbit was purpose-built to serve the eCommerce industry for the fast, safe, sustainable fulfillment and delivery of temperature-sensitive and perishable goods. Green Rabbit automates and manages the entire supply chain process, enforcing SQF Level 3 certification and industry best practices that ensure heat-sensitive items are delivered fresh, cost-effectively and in an environmentally conscious manner.
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2009
Launched the premier online destination for everything Candy – Candy.com
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2010
Added over 4,000 items from 400 brands available on Candy.com.
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2011
Developed proprietary algorithm and Perfected the art & science of shipping perishable confections across the country.
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2012
Began white label fulfillment of perishable confections for the county’s top retailers.
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2013
Became the preferred partner in perishable fulfillment for many of the world’s leading chocolate and confections brands.
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2014
Launched First Fulfillment Center in Rockland, MA.
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2015
Launched first line of highly curated snack boxes for major retailers and CPGs.
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2016
Moved company to new larger facility to accommodate growth, which is now the headquarters located in Braintree, MA.
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2017
Rebranded to Green Rabbit with the launch of nationwide fulfilment of chilled, frozen, and other highly perishable products to leading retailers and CPGs.
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2019
Expanded further with the addition of two state of the art fulfillment centers in Indianapolis, IN and Visalia, CA.
Announced new partnership with Guidepost Growth Equity and raised 31 Million for investment in future growth of perishable fulfillment.
Growing faster than ever, Green Rabbit will continue to push forward, changing the way fresh foods are delivered fast and fresh!
Get to Know Green Rabbit
Green Rabbit has assembled a world-class team of leaders and advisors to become the delivery and fulfillment backbone of the perishable food and grocery industries
Joe Melville
Chief Growth Officer, Cofounder
Dennis Chu
Chief Quality Officer
Gary Cifatte
Chief Technology Officer
Doug Allen
Chief Financial Officer
Mike Rogerson
Sr. Director of Business Development
Kim Spiegel
Sr. Director of Merchandising
Danielle Elliot
Director of Finance
Rob Cedrone
Director of Operations
Steve Connelly
Director of Facilities and Procurement
Tucker Lynn
Director of Fresh & Frozen
James McCann
Roger McEldowney
Paal Gisholt
Doug Kingsley
