
Greg Balestrieri
Chief Executive Officer, Cofounder
Initially founded as Candy.com, Green Rabbit was purpose-built to serve the eCommerce industry for the fast, safe, sustainable fulfillment and delivery of temperature-sensitive and perishable goods. Green Rabbit automates and manages the entire supply chain process, enforcing SQF Level 3 certification and industry best practices that ensure heat-sensitive items are delivered fresh, cost-effectively and in an environmentally conscious manner.
Launched the premier online destination for everything Candy – Candy.com
Added over 4,000 items from 400 brands available on Candy.com.
Developed proprietary algorithm and Perfected the art & science of shipping perishable confections across the country.
Began white label fulfillment of perishable confections for the county’s top retailers.
Became the preferred partner in perishable fulfillment for many of the world’s leading chocolate and confections brands.
Launched First Fulfillment Center in Rockland, MA.
Launched first line of highly curated snack boxes for major retailers and CPGs.
Moved company to new larger facility to accommodate growth, which is now the headquarters located in Braintree, MA.
Rebranded to Green Rabbit with the launch of nationwide fulfilment of chilled, frozen, and other highly perishable products to leading retailers and CPGs.
Expanded further with the addition of two state of the art fulfillment centers in Indianapolis, IN and Visalia, CA.
Announced new partnership with Guidepost Growth Equity and raised 31 Million for investment in future growth of perishable fulfillment.
Growing faster than ever, Green Rabbit will continue to push forward, changing the way fresh foods are delivered fast and fresh!
Green Rabbit has assembled a world-class team of leaders and advisors to become the delivery and fulfillment backbone of the perishable food and grocery industries
Chief Executive Officer, Cofounder
Chief Growth Officer, Cofounder
Chief Quality Officer
Chief Technology Officer
Chief Financial Officer
Sr. Director of Business Development
Sr. Director of Merchandising
Director of Finance
Director of Operations
Director of Facilities and Procurement
Director of Fresh & Frozen