Powering the Future of Perishable Fulfillment and Online Grocery

Get to Know Green Rabbit

Green Rabbit has assembled a world-class team of leaders and advisors to become the delivery and fulfillment backbone of the perishable food and grocery industries

Greg Balestrieri

General Manager

Mike Rogerson

Senior Director Small Parcel Fulfillment

Robert Cedrone

Director Operations

Dennis Chu

Director Quality Assurance

Gary Cifatte

Director IT

Danielle Elliot

Director Finance

Tucker Lynn

Director Purchasing

Kim Spiegel

Director National Accounts (Retail and Office)

Valerie Walter-Cork

Director, National Accounts

Steve Connelly

Sr. Manager Facility Management

Our story

Initially founded as Candy.com, Green Rabbit was purpose-built to serve the eCommerce industry for the fast, safe, sustainable fulfillment and delivery of temperature-sensitive and perishable goods. Green Rabbit automates and manages the entire supply chain process, enforcing SQF Level 3 certification and industry best practices that ensure heat-sensitive items are delivered fresh, cost-effectively and in an environmentally conscious manner.

2009

Launched the premier online destination for everything Candy – Candy.com
2010

Added over 4,000 items from 400 brands available on Candy.com.
2011

Developed proprietary algorithm and Perfected the art & science of shipping perishable confections across the country.
2012

Began white label fulfillment of perishable confections for the county’s top retailers.
2013

Became the preferred partner in perishable fulfillment for many of the world’s leading chocolate and confections brands.
2014

Launched First Fulfillment Center in Rockland, MA.
2015

Launched first line of highly curated snack boxes for major retailers and CPGs.
2016

Moved company to new larger facility to accommodate growth, which is now the headquarters located in Braintree, MA.
2017

Rebranded to Green Rabbit with the launch of nationwide fulfilment of chilled, frozen, and other highly perishable products to leading retailers and CPGs.
2019

Expanded further with the addition of two state of the art fulfillment centers in Indianapolis, IN and Visalia, CA.

Announced new partnership with Guidepost Growth Equity and raised 31 Million for investment in future growth of perishable fulfillment.

Growing faster than ever, Green Rabbit will continue to push forward, changing the way fresh foods are delivered fast and fresh!
2022

Launched our latest fulfillment center in Whitestown, IN with support of all product types under one roof.
2023

In October 2023, Performance Food Group (PFG) announced its acquisition of Green Rabbit Holdings, Inc. The acquisition was intended to create a stronger partnership with perishable parcel fulfillment services in e-commerce.