Powering the Future of Perishable Fulfillment and Online Grocery

Our story

Initially founded as Candy.com, Green Rabbit was purpose-built to serve the eCommerce industry for the fast, safe, sustainable fulfillment and delivery of temperature-sensitive and perishable goods. Green Rabbit automates and manages the entire supply chain process, enforcing SQF Level 3 certification and industry best practices that ensure heat-sensitive items are delivered fresh, cost-effectively and in an environmentally conscious manner.

  • 2009

    Launched the premier online destination for everything Candy – Candy.com

  • 2010

    Added over 4,000 items from 400 brands available on Candy.com.

  • 2011

    Developed proprietary algorithm and Perfected the art & science of shipping perishable confections across the country.

  • 2012

    Began white label fulfillment of perishable confections for the county’s top retailers.

  • 2013

    Became the preferred partner in perishable fulfillment for many of the world’s leading chocolate and confections brands.

  • 2014

    Launched First Fulfillment Center in Rockland, MA.

  • 2015

    Launched first line of highly curated snack boxes for major retailers and CPGs.

  • 2016

    Moved company to new larger facility to accommodate growth, which is now the headquarters located in Braintree, MA.

  • 2017

    Rebranded to Green Rabbit with the launch of nationwide fulfilment of chilled, frozen, and other highly perishable products to leading retailers and CPGs.

  • 2019

    Expanded further with the addition of two state of the art fulfillment centers in Indianapolis, IN and Visalia, CA.

    Announced new partnership with Guidepost Growth Equity and raised 31 Million for investment in future growth of perishable fulfillment.

    Growing faster than ever, Green Rabbit will continue to push forward, changing the way fresh foods are delivered fast and fresh!

Get to Know Green Rabbit

Green Rabbit has assembled a world-class team of leaders and advisors to become the delivery and fulfillment backbone of the perishable food and grocery industries

Greg Balestrieri

Chief Executive Officer, Cofounder

Joe Melville

Chief Growth Officer, Cofounder

Dennis Chu

Chief Quality Officer

Gary Cifatte

Chief Technology Officer

Doug Allen

Chief Financial Officer

Mike Rogerson

Sr. Director of Business Development

Kim Spiegel

Sr. Director of Merchandising

Danielle Elliot

Director of Finance

Rob Cedrone

Director of Operations

Steve Connelly

Director of Facilities and Procurement

Tucker Lynn

Director of Fresh & Frozen

James McCann

Roger McEldowney

Paal Gisholt

Doug Kingsley

Tony Fernandez

Get Fresh Stuff. Fast.